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Naracoorte Caves Business Workshop and Prize

World Heritage listed Naracoorte Caves

Naracoorte Caves Connection Business Workshop

Ice age foods, trails, a mega fauna playground, themed accommodation and adopt a bat are a few of the ideas generated at a Business Workshop held as part of the Naracoorte Caves Connection project.

The aim of the workshop, held by the Naracoorte Lucindale Council in early November and attended by around 30 businesses, was to generate ideas that leverage value from the Naracoorte Caves and grow tourism and the visitor economy.

To start the creative thinking, branding and marketing guru and Executive Chair of Brand SA Peter Joy provided a thought provoking presentation. To view the presentation click here.

“To compete nationally and internationally towns and main streets need to focus on their unique characteristics, strengths, stories and specialities. Unique for Naracoorte is the World Heritage Listed Naracoorte Caves” Peter Joy said.

Peter asked the group “What do you have that visitors would find meaningful?”. Personal meaning = things we value, things that make life easier, things that make life better, things that make life more enjoyable, things that make life more secure. What locals may see as disadvantages can offer something meaningful for visitors.


Business Ideas

Participants brainstormed ideas in five areas that use or leverage Naracoorte’s proximity to the World Heritage listed Naracoorte Caves. The criteria was fun, interesting, achievable ideas to connect Naracoorte to the Caves that will grow tourism and our visitor economy.

Ideas were focused on:

  1. food and beverage
  2. tours and experiences
  3. events and public space
  4. accommodation and
  5. souvenirs and gifts

To view a list of Business Ideas click here.


Naracoorte Caves Connection Business Idea Prize (terms and conditions apply)

To realise the potential from the ideas Council is offering a once-off $3,000 cash prize for the individual, business or organisation located in the Naracoorte Lucindale Council area that is the first to generate $1,000 in sales from one of the listed business ideas or another new Caves related business idea.

The Naracoorte Caves Connection Business Idea Prize is a fantastic opportunity to capitalise on these ideas and to bring greater economic and community benefit to the local area from the Naracoorte Caves.

To view a full list of ideas click here.

To find out more about the terms and conditions for the Naracoorte Caves Connection Business Idea Prize and to register to participate click here.


Share your ideas

Take the Quick Poll and tell us which ideas you like from the list or share your great idea below to leverage value from the Naracoorte Caves and grow tourism and the visitor economy. To complete the Quick Poll or to share your idea you will need to Register. To register click on the brown register button. To find out more about registering click here.


Background information

The Caves Connection Project brought together local business and community leaders, who proposed new ideas for leveraging greater value from the State’s only World Heritage site, the Naracoorte Caves.

The Project Group developed a Concept Statement which outlines ideas for the next 10 years. The Concept Statement’s objective is to spark actions to increase the economic and community benefit to Naracoorte through increased visitation, encouraging new infrastructure, new and expanding businesses and jobs. The Concept Statement is the foundation for future projects for Naracoorte, and potential partnerships. To find out more click here.


Naracoorte Caves Connection Business Workshop

Ice age foods, trails, a mega fauna playground, themed accommodation and adopt a bat are a few of the ideas generated at a Business Workshop held as part of the Naracoorte Caves Connection project.

The aim of the workshop, held by the Naracoorte Lucindale Council in early November and attended by around 30 businesses, was to generate ideas that leverage value from the Naracoorte Caves and grow tourism and the visitor economy.

To start the creative thinking, branding and marketing guru and Executive Chair of Brand SA Peter Joy provided a thought provoking presentation. To view the presentation click here.

“To compete nationally and internationally towns and main streets need to focus on their unique characteristics, strengths, stories and specialities. Unique for Naracoorte is the World Heritage Listed Naracoorte Caves” Peter Joy said.

Peter asked the group “What do you have that visitors would find meaningful?”. Personal meaning = things we value, things that make life easier, things that make life better, things that make life more enjoyable, things that make life more secure. What locals may see as disadvantages can offer something meaningful for visitors.


Business Ideas

Participants brainstormed ideas in five areas that use or leverage Naracoorte’s proximity to the World Heritage listed Naracoorte Caves. The criteria was fun, interesting, achievable ideas to connect Naracoorte to the Caves that will grow tourism and our visitor economy.

Ideas were focused on:

  1. food and beverage
  2. tours and experiences
  3. events and public space
  4. accommodation and
  5. souvenirs and gifts

To view a list of Business Ideas click here.


Naracoorte Caves Connection Business Idea Prize (terms and conditions apply)

To realise the potential from the ideas Council is offering a once-off $3,000 cash prize for the individual, business or organisation located in the Naracoorte Lucindale Council area that is the first to generate $1,000 in sales from one of the listed business ideas or another new Caves related business idea.

The Naracoorte Caves Connection Business Idea Prize is a fantastic opportunity to capitalise on these ideas and to bring greater economic and community benefit to the local area from the Naracoorte Caves.

To view a full list of ideas click here.

To find out more about the terms and conditions for the Naracoorte Caves Connection Business Idea Prize and to register to participate click here.


Share your ideas

Take the Quick Poll and tell us which ideas you like from the list or share your great idea below to leverage value from the Naracoorte Caves and grow tourism and the visitor economy. To complete the Quick Poll or to share your idea you will need to Register. To register click on the brown register button. To find out more about registering click here.


Background information

The Caves Connection Project brought together local business and community leaders, who proposed new ideas for leveraging greater value from the State’s only World Heritage site, the Naracoorte Caves.

The Project Group developed a Concept Statement which outlines ideas for the next 10 years. The Concept Statement’s objective is to spark actions to increase the economic and community benefit to Naracoorte through increased visitation, encouraging new infrastructure, new and expanding businesses and jobs. The Concept Statement is the foundation for future projects for Naracoorte, and potential partnerships. To find out more click here.